Repurpose.io is an AI-powered content repurposing and distribution platform for audio and video creators and social media marketers. It helps anyone publishing content on social media repurpose their content and publish it on various other socials, all automatically, without having to spend time cropping, resizing, or editing the piece of content they initially created.
Repurpose.io is an innovative solution that enables content creators to only post on one platform and get repurposed/ resized content on others. They had virality on social media, but the ads could have been more effective. They wanted to make the ads effective and scale the budget.
We divided the ICPs into several categories and created content/ads for each separately, which resulted in a considerable drop in cost per trial. We implemented a structured A/B testing process for visual/landing page experiments. Implemented advanced analytics by integrating with Segment. Setup and Leveraged TikTok ads to drive positive ROAS at scale We set-up advanced omnichannel retargeting processes Reached a positive ROAS.
