We integrated Mixpanel with Analytics and Data Studio to track users & events from the Chrome extension & Website. This action made it possible to re-target Chrome Extension users ( a big database of highly interested users.
We used product-led growth as a go-to-market strategy. Created a free-access campaign and directed users to try the platform
We used in-dashboard tours and pop-ups to onboard users to get the “Aha moment” of the platform. This increased CRO by 32%
Opening premium features from retargeting sign-ups within 14 days
We increased on-dashboard conversion with pop-ups and banners.
We created a multi-step user acquisition flow. We started by producing a series of educational blog posts about server-driven UI. Then, we re-targeted the blog visitors and showed them Judo’s software solution in more detail.
We A/B tested our ad copy and visual assets to optimize the acquisition funnel to find what was working better and for whom. The two primary buyer personas we were optimizing for and experimenting with were Design Heads and
Eventually, we managed to scale the ad budget 3x and brought 4x traffic.
We thoroughly researched the market and separated two of the most critical buyer personas to target:
So, we used product-led growth as a primary go-to-market strategy. We created seasonal/holiday-related demand generation campaigns and brought 500+ free sign-up leads. To achieve this, we did the following:
We leveraged one of Google’s most recent campaign types – Performance Max Campaign, which combines keywords and audiences. This allowed us to target “Keap” users specifically.
We used product-led growth as our go-to-market strategy by offering free access to the platform.
Additionally, we leveraged LinkedIn’s Company page targeting to reach prospects interested in the “Keap” CRM. And also used Custom Intent targeting to target users who search YouTube with relevant keywords.