WeScaleagency

Every scale has a story

Seller.Tools is an Amazon optimization platform created by the top 1% of Amazon sellers. They empower sellers to leverage actual Amazon data to take their business to new heights.

The Challenge

Seller.Tools had an established brand in the market with good traffic to their chrome extension. However, the traffic was not being correctly tracked and utilized. The team previously tried running ads but the ads didn’t turn out to be very effective. The cost per lead was high and it wouldn’t result in a positive ROI. Seller.Tools were trying to win in a market with big competition and expensive CPC with not relevant enough keywords and traffic.
Got free signup conversions 360
Decreased the cost/conversion by 53%
Broughts 20 initial paying customers.

Our Solution

We integrated Mixpanel with Analytics and Data Studio to track users & events from the Chrome extension & Website. This action made it possible to re-target Chrome Extension users ( a big database of highly interested users.

We used product-led growth as a go-to-market strategy. Created a free-access campaign and directed users to try the platform

We used in-dashboard tours and pop-ups to onboard users to get the “Aha moment” of the platform. This increased CRO by 32%

  • We created 2 big retargeting campaigns.
  • 50% off short-time offer for signed-up users

Opening premium features from retargeting sign-ups within 14 days
We increased on-dashboard conversion with pop-ups and banners.

Judo is a platform that enables server-driven UI for iOS and Android apps. This is an emerging technique used by large companies like Airbnb, Spotify, and Facebook to natively update their app's UI without requiring an App Store update. This is game-changing for parts of your app that need continuous iteration, like your app's onboarding or ephemeral content such as marketing or promotional campaigns.

The Challenge

Judo is a platform that enables server-driven UI for iOS and Android apps. This is an emerging technique used by large companies like Airbnb, Spotify, and Facebook to natively update their app's UI without requiring an App Store update. This is game-changing for parts of your app that need continuous iteration, like your app's onboarding or ephemeral content such as marketing or promotional campaigns.
Brought 45 Judo insalls from LinkedIn and Google
Increased landing page CRO to 36%
Brought 5,000+ traffic to the “Server-Driven UI” blog.

Our Solution

We created a multi-step user acquisition flow. We started by producing a series of educational blog posts about server-driven UI. Then, we re-targeted the blog visitors and showed them Judo’s software solution in more detail.

We A/B tested our ad copy and visual assets to optimize the acquisition funnel to find what was working better and for whom. The two primary buyer personas we were optimizing for and experimenting with were Design Heads and 

Development heads.
Eventually, we managed to scale the ad budget 3x and brought 4x traffic.

Logo
Press Loft is a major online PR software brand specializing in the Interior, Gift, Fashion industries with teams set up around the globe. They work to connect branding, PR, and Digital Marketing agencies with journalists, bloggers, and social influencers to give them a reliable platform for collaboration.

The Challenge

Press Loft had a customer base gained chiefly through referrals, cold email outreach, and participation in the largest PR conferences. They needed a scalable way to acquire new and big clients from the UK, Western Europe, and Australia. The Press Loft product is easy to use and simplifies the work of PR specialists. However, the struggle was that Press Loft is in a relatively new SaaS product category, and PR specialists, agencies don’t usually know and search about this kind of product.
Doubled the conversions from 22 to 54
Decreased the cost/conversion by 53%
Broughts 20 initial paying customers.

Our Solution

We thoroughly researched the market and separated two of the most critical buyer personas to target:

  1. Large Brands (that have dedicated PR people and can pay for the tool)
  2. Agencies(that can better serve their clients with an automated PR solution)

So, we used product-led growth as a primary go-to-market strategy. We created seasonal/holiday-related demand generation campaigns and brought 500+ free sign-up leads. To achieve this, we did the following:

  • Created email campaigns to convert those leads to buyers. Those were limited-time offers with five sequential emails.
  • Leveraged LinkedIn and FB as our primary customer acquisition channels.
  • Developed landing pages that convert with a 23-30% conversion rate.
  • Increased on-dashboard conversion with pop-ups and banners.
FuseDesk is a helpdesk based on Infusionsoft (Keap). The main struggle of Fusedesk was to target small and medium business owners that use Infusionsoft (Keap) as their CRM.

The Challenge

PractiTest had a goal to target large enterprises and tech-savvy audiences. They had a pretty solid number of great customer testimonials, but the pages converted with a less than 1% Conversion Rate. The other challenge was the big competition of search keywords that made the clicks too expensive.
Increase conversion rate from 3% to 10
Decreased the cost/conversion by $7
5x the traffic to the website

Our Solution

We leveraged one of Google’s most recent campaign types – Performance Max Campaign, which combines keywords and audiences. This allowed us to target “Keap” users specifically.
We used product-led growth as our go-to-market strategy by offering free access to the platform.

Additionally, we leveraged LinkedIn’s Company page targeting to reach prospects interested in the “Keap” CRM. And also used Custom Intent targeting to target users who search YouTube with relevant keywords.

Get a free consultation (includes an audit)

Let’s have a quick chat about your SaaS business to see where it stands right now and how we at WeScale can help you achieve more.
Copyrights © 2022
Privacy Policy